Starbucks has reportedly extended its strategic partnership with Selecta, which will allow the vending service supplier to continue operating Starbucks’ on the go self-service solution. As per credible sources, the solution is designed to recreate the experience of the coffee giant’s popular cafes. Starbuck on the go includes a self-serve coffee machine and a countertop inspired by a coffee-shop with Starbuck’s branding.
On the go counters by Starbucks are meant for travel, office, universities, retail locations and more. Additionally, the coffee served through the service is made from the same 100% Fairtrade beans used in Starbucks stores, reported sources.
According to a press release, Starbucks will offer a range of premium beverages through its latest Swiss espresso technology and an innovative modular format that is said to complement a variety of office and public environments.
Pieter Boven, Director of Strategic Partnerships at Starbucks EMEA, said in a statement that latest the partnership would help the company to offer customers great Starbucks coffee through a premium self-service solution, that follows the highest quality standards. Boven further mentioned that the new licensing agreement signifies the company’s commitment to continue working together in order to expand the premium self-serve business.
Sjoerd van den Dungen, Group Starbucks Director of Selecta said the company is proud to take another step in its partnership with Starbucks by expanding the provision of great tasting and self-served Starbucks coffees to its customers across 14 markets in Europe. The partnership will combine Selecta’s extensive experience in premium self-serve solutions along with unmatched coffee and quality of service. Collectively, the two companies are the best in coffee and the best in service, Dungen added.
Dungen further mentioned that the focus for growth in the future will be hospital, university, and office channels. Being a market leader, the company understands the increasing demand for premium coffee, therefore, Starbucks on the go will be a fantastic fit for the European market.